Work closely with the Digital Platforms, Digital Solutions, Business Development to identify opportunities to use digital platforms.
Plan, build and maintain lead generation tactics for online web properties.
Develop and execute brand conversations that engage customers and strengthen the brand.
Strategic planning and administration of blog and manage blogger outreach program, building an active network.
Work with internal departments to develop original and curated content to be used across all business channels and as an integrated part of the entire marketing mix.
Collaborates with the Marketing Communications & Brand Manager to strategize, plan and execute on an integrated digital marketing and communications calendar.
Manage presence in online networking sites/communities, posting on relevant blogs, and seeding content into social applications as needed.
Manage online reputation – ensure all web and social media applications are monitored to identify any customer issues and/or criticism of the company’s brand/services and document and resolve the issues in a timely, accurate and professional manner.
Monitor effective benchmarks, tools and trends for measuring the impact of digital media campaigns and social media programs, and analyze reviews and reports in an effort to maximize results.
Develop and document processes to improve work-flow efficiencies.
Establish guidelines, procedures, policies, standard responses and response time targets.
Achieve performance targets.
Collaborate and communicate effectively with team members and all other teams.
Responsively and effectively handle issues.
Look for ways to improve customer experience.
Promote and model our culture, values, and brand promise.
Continuously build professional and technical expertise.
Other duties as required.